نوع مقاله : مقاله کامل علمی پژوهشی
نویسندگان
گروه مدیریت و کارآفرینی، دانشکده علوم اجتماعی، اقتصاد و حسابداری، دانشگاه رازی، کرمانشاه، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The aim of the present research is to provide a model for the successful commercialization of technology with a teamwork approach. This research is applied in terms of purpose, qualitative in terms of approach, and documentary-field in terms of data collection method, and it was conducted using the phenomenology method. This research emphasized data collection from experienced individuals and entrepreneurs to benefit from their unique skills and perspectives. The data collection tool was semi-structured interviews. The study population was selected using purposive judgmental and snowball sampling, and the theoretical saturation criterion was used to determine the sample size. Qualitative thematic analysis was used to analyze the data obtained from the interviews, and the research themes were extracted using the open and axial coding process. The results of the thematic analysis of the interviews led to the identification of 121 initial codes, 27 sub-organizing themes, and 3 main organizing themes, including intra-organizational strategies such as networking and the diversity of team members' skills; extra-organizational strategies such as creating mechanisms for material and spiritual support for the team and culture building; and common strategies such as a correct understanding of the target market dimensions and technology-centricity. The findings indicate that teamwork, by effectively combining multidisciplinary expertise, acts as a strategic bridge, optimally linking technical knowledge, market needs,. Market knowledge, advanced technology, smart financial management, specialized consultation, and appropriate infrastructure were five fundamental pillars of successful commercialization, which, within the framework of a flexible team model, transformed innovative ideas into economic value.
کلیدواژهها [English]
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