نوع مقاله : مقاله پژوهشی
نویسندگان
گروه ترویج و آموزش کشاورزی، دانشکده علوم زراعی، دانشگاه علوم کشاورزی و منابع طبیعی ساری، ساری، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Systematic studies on development of digital entrepreneurship are still very limited in Iran. Therefore, this research was conducted with the aim of developing a model for the development of digital agricultural entrepreneurship in Iran with using a qualitative approach and utilizing the grounded theory method. A group of experts with academic and practical experience in digital entrepreneurship served as the statistical population, which was surveyed using purposeful sampling method and achieving theoretical saturation of 46 people as a sample. The validity of the findings was confirmed by member checking and the triangulation technique. Direct factors such as the need to adopt innovations and improve the sustainable agriculture index and indirect factors such as rapid exchange of information and the need for global trade were identified. Also, structural barriers and cultural-educational barriers were the main barriers. Improving economic conditions, such as the availability of infrastructure, and improving individual-social conditions, such as improving managerial competencies, were identified as the most important contextual conditions. The results of the research also categorized the most important strategies and consequences of developing agricultural digital entrepreneurship. This research attempted to localize this model in Iran by designing a digital entrepreneurship development model, focusing on the agricultural sector. Achieving agricultural digital entrepreneurship, although it is being pursued slowly in the current situation, as an inevitable phenomenon in the future of Iranian agriculture, requires attention to the drivers and control of obstacles that can only be implemented under the shadow of important legal, financial, and educational-cultural solutions.
کلیدواژهها [English]
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