نوع مقاله : مقاله پژوهشی
نویسندگان
گروه تربیت بدنی، واحد گرگان، دانشگاه آزاد اسلامی، گرگان، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Today, the tourism industry plays a critical role in the economies of countries by diversifying income sources. The economic potential and employment generation of sports tourism, particularly in the context of equestrian centers and horse racing, creates an inclination towards fostering entrepreneurship in Iran. This study aims to investigate the factors affecting the development of entrepreneurial opportunities within equestrian and horse racing complexes in the country. The research is descriptive-survey in nature and employs a mixed-methods approach. The statistical population comprises managers, trainers, and jockeys, from which 260 individuals were selected as a sample through stratified random sampling. A questionnaire served as the primary measurement tool, with its content validity confirmed by expert opinions. Additionally, the values obtained from the Average Variance Extracted (AVE) and Composite Reliability (CR) indicate appropriate convergent validity and reliability of the questionnaire. Data analysis was conducted using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) through Smart PLS3 software. The results revealed that the macro environment has a significant positive impact on the development of entrepreneurial opportunities in equestrian centers and horse racing. Moreover, the path coefficients and corresponding t-values indicate a positive and significant effect of the micro environment on the development of entrepreneurial opportunities in equestrian complexes in the target provinces. The formulation of a comprehensive equestrian tourism plan, focusing on the entry of the private sector with inter-agency coordination, plays a crucial role in the development of entrepreneurial opportunities within equestrian centers.
کلیدواژهها [English]
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