نوع مقاله : علمی-مروری
نویسندگان
1 دانشیار و عضو هیأت علمی پردیس کشاورزی و منابع طبیعی، دانشگاه رازی کرمانشاه
2 دانشجوی دکتری توسعه کشاورزی پردیس کشاورزی و منابع طبیعی، دانشگاه رازی کرمانشاه
چکیده
کلیدواژهها
عنوان مقاله [English]
Abstract1
Phenomena rural marketing is a new and challenging issue in Iran, although it
has a old history over than half a century in the world. Also, it has not been serious
consider by program planners and officials in our country. As a result it caused
unsustainability in socio-economic condition ruralp roducers, especially
agricultural systems. Applied recommended sterategy have not been successful,
like rural cooperatives. Hence, the central idea of this paper is to propose a
solution. Critical Methods was applied for this purpose. Based on finding, Rural
marketing firms have a potentioal for entrepreneurship and solution markrting of
agricultural section.
کلیدواژهها [English]
)