Authors
1
Agricultural Engineering Research Institute, Agricultural Research, Education and Extension Organization (AREEO), Karaj, Iran
2
Agricultural Education and Extension Institute, Agricultural Research, Education and Extension Organization (AREEO), Tehran, Iran
3
Institute of Agricultural Education and Extension, Agricultural Research, Education and Extension Organization (AREEO), Tehran, Iran
4
Faculty of Agriculture, Tarbiat Modares University, Tehran, Iran
10.22069/jead.2026.24069.1928
Abstract
Among the effective strategies for agricultural product production aimed at enhancing productivity is the development of greenhouse cultivation. In this context, Alborz Province possesses unique potential; however, it also faces several challenges. Accordingly, the present study aimed at strategic analysis of greenhouse cultivation development in alborz province was conducted using a mixed-methods approach. In the qualitative phase, 17 strengths, 49 weaknesses, 45 opportunities, and 42 threats were identified across four dimensions—technical-production, economic, social, and environmental—through content analysis of the perspectives of 19 experts. These individuals were selected for in-depth interviews using a purposive sampling method of snowball sampling. In the quantitative phase, SWOT analysis was performed by collecting opinions from 25 experts using a two-dimensional questionnaire to determine the significance and intensity of internal and external factors. Overall, the analysis of the internal environment indicated a total final score of -1.804, indicating that weaknesses outweighed strengths, while the analysis of the external environment showed a total final score of -1.109, signifying that threats outnumbered opportunities. Consequently, 20 strategies were extracted, including four aggressive strategies (SO), five revisional strategies (WO), four competitive strategies (ST), and seven defensive strategies (WT). The strategic space analysis revealed that the environment for greenhouse cultivation development strategies predominantly fell within the defensive realm, where strategies such as "optimizing water and energy consumption and enhancing productivity," "implementing intelligent cultivation models," "executing specialized extension programs," "utilizing modern marketing systems," "developing waste management," and "establishing insurance mechanisms" were prioritized.
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