Drawing a Roadmap for Green Supply Chain Management in the Country's Agricultural System; A Mixed Approach

The process of globalization, increase in population and increasing need for green agricultural products show the adoption of new approaches in the agricultural sector more and more. Meanwhile, the green supply chain in the agricultural system can play a key role in reducing poverty and food security in developing countries. Based on this, in this study, an attempt was made to draw a roadmap for managing the green supply chain in the country's agricultural system with two qualitative and quantitative approaches.The statistical population in the qualitative phase is 30experts, university professors, managers of agricultural jihad and environmental activists of Ardabil, who were selected by the purposeful method (theoretical sampling), with the chain reference method (snowball method), and in the quantitative part, the experts of agricultural and environmental jihad organizations According to Morgan's table, 181people were studied as a statistical sample based on stratified random sampling. The collection of information in the first stage was in-depth and semi-structured interviews, and in the second stage, a research-made (redesigned) questionnaire with closed answers (Likert scale) was set based on the indicators extracted from the first stage. After coding and using MaxQDA, 126open codes, 71concepts, 20categories and 6classes were organized. Based on the output of Smatr PLS, the index "Presence of green production organizations in conferences and exhibitions" with a path coefficient of 0.896 and the index "segmentation based on age groups" with a path coefficient of 0.866 as the most interesting and effective indicators in The designed roadmap was identified.