Investigating and analyzing the dimensions of entrepreneurial marketing

Authors

1 M. Sc of Agricultural Extension and Education, Department of Agricultural Extension and Education, Faculty of Agriculture, Razi University, Kermanshah, Iran

2 Assistant Professor, Department of Agricultural Extension and Education, Faculty of Agriculture, Razi University, Kermanshah, Iran

3 Department of Entrepreneurship and Rural Development, Faculty of Agriculture, IIam University, IIam, Iran

Abstract

Abstract
Entrepreneurial marketing as a social concept is the common point of the two fields of marketing and entrepreneurship and has different dimensions. Regarding the importance of recognizing the dimensions of marketing in order to provide the contexts for growth and development of the business, the main purpose of this article, which is based on reviewing the theoretical and empirical literature related to the subject, was to analyze and show the most important dimensions of entrepreneurial marketing. According to the research results, the most important dimensions of entrepreneurial marketing include seven items: risk-taking, being a pioneer, opportunity-oriented, value creation, innovation, customer orientation and resource use.It is also recommended that; According the successful experiences of other countries, holding courses and conferences to introduce the importance of entrepreneurial marketing to business managers, developing the insurance industry, creating marketing and entrepreneurship courses in universities, providing support services to entrepreneurs and holding festivals and exhibitions of direct supply of manufactured products to help develop entrepreneurial marketing as well as business development.

Keywords

References

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Journal of Studies in Entrepreneurship and Sustainable Agricultural Development
Volume 6, Issue 4 - Serial Number 24
February 2019
Pages 87-102

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