Designing an Organizational Entrepreneurship Model Based on Entrepreneurial Value Chain in Rural Production Cooperatives of Golestan Province" (Case study of Golestan Province Poultry Farmers Production Cooperatives)

Authors

1 Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran

2 PhD student in Entrepreneurship, Organizational Orientation, Department of Management, Aliabad

3 Department of Graduate Studies, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran

4 Department of Information Science and Knowledge, Hamadan Branch, Islamic Azad University, Hamadan, Iran

Abstract

The present study was conducted with the aim of designing an organizational
entrepreneurship model based on the entrepreneurial value chain in the rural production
cooperatives of Golestan province. For this purpose, the Broiler Poultry Production
Cooperatives Company in Golestan province was selected as one of the leading cooperatives for
the study. The general approach of the present study has been based on a mixed research
method with the dominance of a quantitative method. The target population in the quantitative
section includes members of active poultry cooperatives in Golestan province and in the
qualitative section includes key informants and experts of the General Cooperative Office of
Golestan Province and experts of the Livestock Affairs and Agricultural Jihad Extension Office
of Golestan Province and university professors. The sample size was calculated 214 through
Cochran's formula, which was increased to 220 to reduce the error. Semi-structured interview
and researcher-made questionnaire were used to collect data. SPSS20 and SmartPLS software
were used to analyze the data. The results showed that initial activities and support activities as
key components of the value chain of cooperatives explain 54% of the changes in the dependent
variable, ie the status of organizational entrepreneurship in cooperatives. Among the factors
related to initial activities, after-sales service, inbound logistics, outbound logistics, marketing
and sales and operations were more important, respectively. In the field of support activities,
technology development and human resource management have been more important. Finally,
general economic factors and environmental factors were identified as important components in
measuring the development of organizational entrepreneurship of cooperatives.

Keywords

References

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Journal of Studies in Entrepreneurship and Sustainable Agricultural Development
Volume 6, Issue 2 - Serial Number 12
September 2019
Pages 15-28

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