Rural Marketing Firms: Strategy for entrepreneurship and development of agricultural systems

Abstract

Abstract1
Phenomena rural marketing is a new and challenging issue in Iran, although it
has a old history over than half a century in the world. Also, it has not been serious
consider by program planners and officials in our country. As a result it caused
unsustainability in socio-economic condition ruralp roducers, especially
agricultural systems. Applied recommended sterategy have not been successful,
like rural cooperatives. Hence, the central idea of this paper is to propose a
solution. Critical Methods was applied for this purpose. Based on finding, Rural
marketing firms have a potentioal for entrepreneurship and solution markrting of
agricultural section.

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