Gorgan University of Agricultural Sciences and Natural Resources Journal of Studies in Entrepreneurship and Sustainable Agricultural Development 2821-0972 2 1 2015 07 23 System approach in enterprise researches: application of soft system methodolog System approach in enterprise researches: application of soft system methodolog 37 75 2380 FA Journal Article 2015 07 06 Abstract1<br />According to the evidence, the conventional quantitative reductionist research<br />methodology was failed in explaining complex and intertwined issues of enterprise<br />development. In this situation, the system approach to holistic research in the field<br />of entrepreneurship and enterprise is needed. The purpose of this study is to<br />introduce a systems approach in enterprise and entrepreneurship researches, with<br />an emphasis on Soft System Methodology and its foundations, including<br />participatory action research and conceptual modeling. SSM is a methodology that<br />allows support and structure the thinking and intervention on the complex<br />enterprise problems. Indeed, the advantages of this methodology are that makes<br />easier to structure problematic complex situations of enterprise and steers the<br />researcher or system analyzer to obtain and share a realistic and holistic perception<br />of internal and external environment of the enterprise. The SSM applies<br />participatory action research as kind of Cooperative or collaborative inquiry for<br />integrated collective learning, innovation and change in enterprise environment. In<br />the SSM process, conceptual models were used in order to help people recognize,<br />understand and simulate the enterprise subjects which the model represents. For<br />this purpose, an innovative methodology was introduced for the conceptual<br />modeling in the seven stages based on semantic analysis. As alternative,<br />evolutionary systems - integration of critical systems inquiry with SSM- could be<br />considered as a methodology which is applicable to the exploration of open<br />complex social systems of enterprise with the capacity to evolve over time.<br /><br /> Abstract1<br />According to the evidence, the conventional quantitative reductionist research<br />methodology was failed in explaining complex and intertwined issues of enterprise<br />development. In this situation, the system approach to holistic research in the field<br />of entrepreneurship and enterprise is needed. The purpose of this study is to<br />introduce a systems approach in enterprise and entrepreneurship researches, with<br />an emphasis on Soft System Methodology and its foundations, including<br />participatory action research and conceptual modeling. SSM is a methodology that<br />allows support and structure the thinking and intervention on the complex<br />enterprise problems. Indeed, the advantages of this methodology are that makes<br />easier to structure problematic complex situations of enterprise and steers the<br />researcher or system analyzer to obtain and share a realistic and holistic perception<br />of internal and external environment of the enterprise. The SSM applies<br />participatory action research as kind of Cooperative or collaborative inquiry for<br />integrated collective learning, innovation and change in enterprise environment. In<br />the SSM process, conceptual models were used in order to help people recognize,<br />understand and simulate the enterprise subjects which the model represents. For<br />this purpose, an innovative methodology was introduced for the conceptual<br />modeling in the seven stages based on semantic analysis. As alternative,<br />evolutionary systems - integration of critical systems inquiry with SSM- could be<br />considered as a methodology which is applicable to the exploration of open<br />complex social systems of enterprise with the capacity to evolve over time.<br /><br /> https://jead.gau.ac.ir/article_2380_bcddfde149d8976d42789be399e48349.pdf